A Case for Content Strategy
Social media is one of the top tools in a modern marketers toolbox, and the trend is only increasing. According to Facebook IQ, in 2017, the average social media user spent 2 hours per day on Facebook or Instagram with some users spending upwards of 9 hours in the platform. Whoa! There is no doubt that, when used consistently and effectively, social media can communicate your brand narrative, sell products, set expectations and build relationships with your audience. Over 71% of all US businesses use Instagram, this is up from 48% in 2016 according to Sprout Social.
Now is the time for businesses to ask themselves how they can stand out in a noisy market. How can you connect with your community, reach a new audience and be certain that you are coming through loud and clear?
According to Hootsuite, 60% of Instagram users find and evaluate new businesses via the platform and 75% of users take action after visiting a post. Being highly visual and communal in nature, Instagram has become one of the top sources for consumers to gather information on businesses. Your look and feel across social platforms is telling a story to your audience. The question we as marketers have to ask is whether or not we are telling the story we want to tell.
Without a plan in place for communicating your brand story, post by post, you can be painting a picture that is disconnected from your business goals and values. Without a plan, you run the risk of inadvertently drifting further from where you want to be as a business until one day you step back and realize that the train has gone completely off the tracks.
This is where a strong content strategy comes into play.
In order to harness the full potential of your brand narrative and activate a more loyal following, it is essential to employ a strong social media content strategy that ties back to your business goals and values. This acts as your roadmap to ensure you are telling the story you want to tell across all social media to all of your audiences.
If you are ready to ensure you are telling the story you want to tell, we would be happy to come alongside you in building your content map.
Director of Strategy